Scan & Shop tutorial | M&S

A customer tutorial in the M&S to explain quickly and clearly how the in-store Scan & Shop feature works.

CHALLENGE
Encourage customers to use Scan & Shop in the M&S app when buying food in an M&S store, while also explaining limitations such as the £45 maximum basket value and restricted items (alcohol).

SOLUTION
A short 3-step tutorial to walk customers through each stage of the process so they can easily complete a transaction without needing staff support or queueing at a till.

MY ROLE

• Collaborated with product owners and designers to break down all steps in the Scan & Shop experience

• Consolidated the information into three key steps, then created clear, concise copy to explain each step