Brand guidelines | Stannah

Heritage brand Stannah needed to revamp and evolve their business-wide brand guidelines to align with an updated brand identity.

CHALLENGE
Ensure all Stannah teams are aligned on the evolution of brand elements and how the brand should be represented across all customer-facing touchpoints.

SOLUTION
Create a comprehensive brand guide that can be shared business-wide, comprising the new updates, existing elements that remain, plus detailed guidance on how all of the Stannah brand assets should be executed.

MY ROLE

• Conducted workshops with key Stannah stakeholders and marketing leads across various regions to; distil the brand values, identify pain points with current guidelines, discuss issues that lead to inconsistent brand execution

• Collaborated with design and branding to define the scope of the guidelines, required sections, and structure of information

• Created guideline copy for all sections, from brand values and personality, to tone of voice and best-practice logo use