Content optimisation guide | Montblanc

Global luxury brand Montblanc is continuously working to improve its digital content across all regions, to enhance both customer experience and SEO performance.

CHALLENGE
Unify Montblanc digital teams with an agreed approach to optimising digital content for search and customer experience.

SOLUTION
Create and present a content optimisation guide based on best-practice content creation principles, tailored to Montblanc’s unique opportunities and resources.

MY ROLE

• Research and verify all current best-practice content creation guidance, in accordance with the Google helpful content system

• Create guideline copy for all sections, including tailored recommendations for Montblanc

• Present the guide in detail to Montblanc teams and stakeholders, including marketing, trading and search