Download the app | M&S

The business identified a need for a landing page to help encourage customers to download the M&S app.

CHALLENGE
Convince customers to download the M&S app and use it regularly both in and out of stores.

SOLUTION
Identify the key selling points and benefits of the app then present them in a clear, and engaging way.

MY ROLE

• Collaborated with product owners and project manager to identify the most useful and interesting M&S app features, from a customer POV

• Worked with designers on page layout which prioritised key information and was easy to read

• Created copy to summarise exclusive benefits of the app and clearly explain new features such Scan & Shop, digital receipts and in-store product scanner